It's pretty obvious that Haaland is a 'generational talent', and that the likes of him, Kane, Mbappe are the kinds of top tier strikers that are completely unobtainable / out of our price range this summer.
But as we're not able to go for anyone of that calibre, then the discussion is just really about which of the tiers below is affordable, attainable, and would best suit us as a #9 in ETH's opinion.
From reports, he seems to be set on that being Hojlund. And, given the other affordable / attainable options, that seems a perfectly valid choice to me.
I like the look of him as already a pretty good all round #9, and given his age and current ability, he's definitely got the potential to continue to further improve over the next few years.
Would I have preferred Haaland or Kane? Definitely. But perfectly happy to back ETH's call for Hojlund when the other mooted options are the likes of Ramos, Muani, Taremi - not Kane, Haaland, Mbappe...