It's not a funny line to use, it's a very well intended line. If you're saying its unfair because he's only played one season, how on earth can you not understand that THIS is why he's not worth 70m EUR? The same size itself is too small to go buy unless he's absolutely smashing it and he's doing it in a league that's hard to register those numbers, or which he is neither.
Look at the markets prices. You quote Licha's price which is downright weird given he is a defender. Strikers are absurdly expensive. Kolo is 100m + apparently and he has had 1 good season. Kane is probably upwards of at least 130 for us and he is 30 and has only one year left on his contract. Osimhen has had a good season in Napoli but other than that his goal tally has been pretty average. He is 150 mil.
The strikers market is insane and prices are inflated.
So 50 + 20 mil in addons is not an insane price for a talent like Højlund.