“We try to get to quite a lot of games whenever we can, we call them ‘live eyes’.
“So, you've got live eyes on what goes on. For me, someone is going to make a mistake at some point in the game. That's okay. It's how big an impact it has on the game. What happens to them after?
“There is lots of data. Everything we do is ‘statified’. But your eyes also don’t lie.
“I’d been watching Phallon for six months. When it was time to replace Baggers [Sophie Baggley] she was the first name I put forward and said this is who we should go for.”