So I've been looking around the various threads and everyone keeps going, "50m for Perisic" or, "60m for Dier" and the tirade of abuse Ed gets for this. Whilst the numbers in general are crazy, we need to look at the turnover of the club. This is really the only stat that matters, as it represents what we can afford to spend on squad, first team, key players etc. I found this list from last year....
So last year we broke the world record for a transfer, which was less than 20% of our turnover.
When we look at the turnover from last year, United made £515m. Looking at this, Lukaku cost 14.6%, on a par with Roy Keane. The potential spend on Perisic would equate to 9.7% (using 50m as an estimate) which puts him on a par with Anderson. Surely for a first team squad player this would be an acceptable fee. I understand the complaints about productivity but from a purely financial point of view this makes complete sense.
Look at our rivals and their turnover:
Arsenal: 350m turnover, Lacazette was 15.5%
Chelsea: 335m turnover
Liverpool: 302m turnover, Salah was about 12%
City: 392m turnover, Kyle Walker was about 12%
Spurs: 210m turnover
I think some perspective needs to be used when viewing these figures. Selling clubs are no mugs, they see our figures and know what we can afford for players.