Adidas was definitely setting up for this advert.
"Don't believe what you read in the papers." Remember a certain big tittied "reporter" that tweeted that phrase along with a selfie of her and Pogba?
"Blah blah blah." Remember Raiola's tweet saying that exact thing?
It's not a coincidence, and it's not Adidas releasing this in reaction to those tweets, as the Pogba scenes in that video were not filmed in Miami. I guarantee you that Adidas paid that woman and Raiola to tweet those. As for the woman, it's not terribly difficult to get C list celebs to tweet things for a fee (a friend of mine has done it for a business he runs). And Raiola is the agent for one of their biggest stars, so it's not hard to see him involved.