Omar Berrada: Manchester United aiming to win the title by 2028
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In the latest episode of the United Hour Podcast, Nik and Imran are here to talk about a frustrating 2 points dropped at Crystal Palace. They then discuss the regeneration of Old Trafford. Finally, Nik is joined by special guest Michael Statham from the Football Oranje podcast - who gives us a more in depth look at our EL opposition FC Twente, and then runs through the (many) Dutch connections currently at United.
Unfair on whoever the new manager will be
As stated in the article, it seems like more of an aspiration than a bullish expectation. Nothing wrong with that I suppose.
In 2028, it will be 15 years without the title. I never thought it would take this long.
Thread title is wrong. The ambition is to win it IN 2028, not BY 2028.
If whoever is in charge wins it in 2027 then they should be sacked.
Imagine getting appointed that season
I would assume this doesn't mean he expects seasons of non-contention before 2028 if the aim is to win it that season.
I think it's useful for us in weighing up INEOS' progress at the club. If this is the timeframe they're happy to set for themselves, then it's a fair timeframe for us to judge their impact by.
Pressure to actually achieve isn’t unfair, it should be standard at a top sports team. If we don’t have aspirations to be one of the best very soon, what’s the point?
Aspirations is one thing. Reality is another. We are going nowhere under the current coach so don’t know how they come up with that aspiration/expectation.
Assuming they just let ETH contract run out in the summer it will already be 2025
Indeed. They'd presumably have to see something like:
24/25 - Whatever
25/26 - Top Four
26/27 - Title Challenge
27/28 - Title Win
Which when looked at like that is indeed very optimistic as it depends on linear year-on-year progression.
Whereas Klopp's Liverpool had two 4th place finishes before they mounted a title challenge. And even imagining Arsenal win the title this year (which they're still not favourites to do), it would be off the back of two previous title challenging seasons.
A manager of Manchester United should have the winning mentality to set themselves the same target. We're not as far away from the top as Ten Hag is making us look
The only reason it appears unrealistic is because this season is looking like another write-off. We should be challenging for top 4 this season.
Is this the new "watch this space"?
I think it's just cooperate speak for 'we're working towards being the best and have OKR's to get us there'. What usually happens however is that the guys who do the planning and make the decisions are wildly optimistic, but this is what stakeholders want to hear, this is how you get investment.
2027 isn’t the 150yr anniversary smart arse. That’s the whole point of what Berrada said.
It's not unrealistic if we can get our house in order. 2028 is four years away. We've done well in getting rid of the incompetent backroom/management staff, now it's time to get rid of shite like Ten Hag instead of wasting time like we always do.
This ambition is refreshing after ten years of the Glazers only caring about the top four.
Grammar professor giving it the biggun
ETH is still here. Its already too late.
It also depends on us making a successful appointment when replacing him though. Which is easier said than done, particularly when there isn't an obvious Klopp-like figure for top teams to target atm.
Though on the flip side, all of this becomes much easier if City are hit with heavy punishments at some point over this period.
Is it even ambitious? Titles are tough so you can never demand one but for a club of our stature being in contention should be the bottom line not the ambition. Whether you win or not then comes down to luck, injuries, form etc.
Our fan base has bought it's own lie that it takes several years of a project to achieve anything. With every new manager that myth has become more prevalent and we keep focusing on belief in the manager rather than belief in the club. I suppose the glazers and woodward are to blame for that in a sense as its hard to get behind them so the manager has become the substitute.
Our fan base has bought it's own lie that it takes several years of a project to achieve anything. With every new manager that myth has become more prevalent and we keep focusing on belief in the manager rather than belief in the club. I suppose the glazers and woodward are to blame for that in a sense as its hard to get behind them so the manager has become the substitute.
I don't believe that would be the expectations at the club at all. They will expect us to go close before finally managing it.
Teams very rarely go from nowhere near the title to title winners overnight. Liverpool ran close before the finally managed to get over the line and arsenal are on a similar trajectory after last season.
The aim will be continuous improvement which culminates in a title victory.
Nothing to do with grammar, it literally changes the meaning of the sentence!
Well said. Top 4 should be bare minimum every season.
If we get a new manager this season, and some good signings, I would be expecting us to challenge for the title next season.
The drifting in mediocrity has gone on too long.
Yep, it’s just setting some vague, distant target which sounds remotely ambitious, but which will be quickly explained away. We’ve already had this with the club saying that they were setting themselves up to be the best team in the country when Klopp and Pep finished. Surprise, surprise Klopp’s gone and we’re still shit.
You can basically write the rowing back excuse article now
'Whilst the club had initially expressed its ambition to win the title in 2028, there is now an acceptance that this target was optimistic. The upper management of the club now recognise that keeping ten Hag was a mistake and that a number of the players signed under him ultimately proved not to be at the required level. As such, the upper management now accept that Manchester United are in a period of transition and hope to be in a position to challenge for the league by 2030’
Should have really upped the ante and said they're aiming to do the quad in 2028.
So he's here to delay our success by 4 years.
What did I tell you about him being a Citeh's spy?
What did I tell you about him being a Citeh's spy?
I reckon we could challenge next season if we sign Osimhen, Nico, Wirtz, Eze, and Kimmich next summer.
Why are we taking inspiration from the Alpine Formula 1 team with deadlined objectives like this? Did I miss the announcement of Laurent Rossi joining the management team?
That's fair. A good rebuild shouldn't take longer than 3 years. You just have to make the right steps. You need the right manager in early, so he can develop things properly. You need to develop your core group of homegrown players properly (I think we're on our way here with Mainoo, Amad, Garnacho). You need to make the right signings and have a quality and balanced squad, but not bloated. Also helps if Pep fecks off by that point.
We may not win it in 2028, but we should certainly be competing for the title then.
We may not win it in 2028, but we should certainly be competing for the title then.
It's ambitious, but that is exactly what Manchester United should be all about.
No chance under Erik
If we are ambitious we should be aiming to win it in 2026
That's not ambitious, that's naive.
Good one!
I can't see us turning around until 2030 something after all the money we've wasted. 2038 is more realistic
It should not be taking another 4 years. Guardiola won it in like his 2nd in England didn’t he? Klopp was challenging in like 2/3 years.