Its shocking that a product like MUTV is so badly formatted and run. For one of the most successful businesses in the football industry I find it unbelieveable that they at MU have not realised the full potential of owning a TV station and their failure to develop it.
According to this article (I read it in my local sport centre so I am paraphrasing), MUTV has about 100,000 subscribers in the UK. Another 2 million viewers in Malaysia and Indonesia and 4 million across Japan and Scandanavia. The article didn't explain where the other 12 million are so I would assume across the remaining countries.
The Setanta Pub Channel in the United States shows a selection of programming from MUTV. However, it is not available on residental satellite or cable television.