It's funny that so many people have mentioned that themselves or United "don't view it as a profitable venture", as if that is the ultimately deciding factor. Whereas in reality it's almost definitely got nothing to do with it. Breaking even isn't what they would be looking for when looking at an investment opportunity, its a decent ROI (which let's be honest, women's football wouldn't have).
On the other side of things, United honour lots of causes that will never be profitable. But they are worth doing for their reputation's sake, as well as for a whole number of other reasons.
Likewise, there are almost certainly a tonne of investment opportunities that might be likely profitable, but are definitely not worth doing. Security and transport are two things that a lot of companies could do profitably (or cheaper) in house, but the time and effort involved aren't worth it, let alone the funds that it would tie up.
On the other side of things, United honour lots of causes that will never be profitable. But they are worth doing for their reputation's sake, as well as for a whole number of other reasons.
Likewise, there are almost certainly a tonne of investment opportunities that might be likely profitable, but are definitely not worth doing. Security and transport are two things that a lot of companies could do profitably (or cheaper) in house, but the time and effort involved aren't worth it, let alone the funds that it would tie up.