Well the dailymail thing was simply to show that female fans are an increasing part of football. I played youth and senior football in the late 70's and early 80's. There were absolutely no female fans around then. I went to games at OT in the early 70's and to quite a few of the grounds of the old English 1st division. There were no female fans at games back then, if there were the numbers were tiny. The only numbers I could find with respect to female fans were the ones from 2011 which suggest that 1/4 of EPL fans were female.
http://www.uefa.com/MultimediaFiles/Download/Women/General/02/03/27/84/2032784_DOWNLOAD.pdf
The growing numbers of girls taking up the game will have had an impact on the increasing numbers of female fans at competitions such as the EPL. Because so many girls are taking up the game they are also starting to follow clubs in increasing numbers. Socially I see a massive increase in the interactions between youth males and youth females in terms of them going to watch games together in social groups. This simply didnt happen when I was in my teens. You have an increasing knowledge of the game among young women involved in the playing of the game. This means going to live football is no longer mostly males attending.
More females are attending football games as spectators partly because more females are playing the game and love the game.
People on here dont seem to be able to grasp the significance of this relative to the future.
The business model is a bit of a red herring. Heres why. All over the world there are Amateur and semi pro clubs. Auckland City FC for example where I am has competed at the World Club champs a few times now. It is made up of a squad where all the players have daytime jobs but the club pays them a small stipend which in turns means they are semi pro. Typical crowds for ACFC games would be under 1000. ACFC plays games against others which are based along the entire length of NZ which is larger than the UK in area. This isnt unique to where I am but happens all over the world. So we have a team that fiscally is in the black and has been for a while but doesnt pay any players full time wages. I would expect a Utd womens team to operate in a similar manner, where some of the players will be paid but many wont and the team works to a limited budget.
I get the impression people are expecting a womens team to be made up of a team of players on full time wages. That simply wont happen. The whole argument on the business side misses the point that the money spent would be relative to the money available.
Another point on semi pro teams where players are paid a stipend that sits outside of their full time jobs. Often those players ( I had this happen to me in the early 80s) will be getting "boot" money (wages) which are not just for playing but also include an evening or 2 of coaching junior or youth sides. The money for that coaching simply comes from the fees the junior or youth teams pay the club for the seasons fees.
I coach at regional rep level, I get paid $50/session. I look after 12 players per session. We work in 10 week blocks. I get $500 per term for this. The parents are paying $60 a term which gives the association $720, I get paid out of this. This model would help with some of the players from a senior side.
I would expect if Man Utd had a womens team that the marquee players (3-5 players) would recieve a nominal wage and the rest would get some sort of small base fee. The players wouldnt be full time professionals and maybe the marquee players would be involved with junior/youth coaching via the ManUtd Foundation which already runs girls academies.
Also with the demographic of women footballers many players most likely be students with women generally coming into senior sides at a much younger age than the men do.
The big problem is that people on here are thinking from the completely wrong perspective with respect to a senior womens Man Utd side. Of course the numbers wont work if the same parameters are applied as the senior mens team. All around the world amateur clubs operate with financial expenses to players who are not pro players. Have a look at a couple of Scotlands League Two attendance numbers
http://www.european-football-statistics.co.uk/attn/avesco.htm
Man Utd could easily have a womens team and it wouldnt be a huge drain on resources. That argument is a red herring.
Just to add one more thing.
I am pretty sure than a Man Utd womens team playing in Englands top womens division would get better crowds than Scotlands mens League two teams get. If they can survive on their crowd numbers i would bet a Man utd ladies team could survive and not cost the club problematic amounts of money.