Yeah minimal squad investments, club that spent either 2nd or 3rd most money in last 4-5 years and the club that spends 2nd highest on wages is thinking of making top 4 on minimal investments.
The big money was spent when we dropped out of top 4.
When LVG got us top 4, the following Summer, we didn't spend much.
When Jose got us a solid 2nd place, well within top 4, we didn't spend much.
It was pretty clear that the board pulled the plug on funding a league title. Once Jose submitted his transfers necessary to do this, the cost was so large, it made no financial sense.
From a business perspective it doesn't make any sense to win the league, given the cost involved and the extra income generated is minimal. Basically, it's a loss maker.
Regarding salaries - our negotiations team is terrible at negotiating salaries with agents. They want to offer a cheaper deal, but they are so bad at doing their job that the agent of the player always wins.
Still not convinced about the "saving money" theme? Try this:
Some of our players, including Martial, DDG and (just recently) Shaw had allowed their contracts to run down (Arsenal did something very similar).
Fans are asking: why have we (and Arsenal) allowed this to happen? it makes no sense.
Answer: From a business angle, it makes complete sense.
Let's say you have player X. A top player. Currently being paid by MUFC £100k. His contract runs out in 24 months.
Scenario1: we offer him a contract now, for £150k. He signs. For the next 2 years we pay him 104 x £150k = £15600000 = £15.6M
Scenario2: we offer him a contract in 12 months, for £150k. He signs. For the next 2 years we pay him (52 x £100k) + (52 x £150k) = £13000000 = £13M
Notice that Scenario2 (running contracts down to the last year) saves roughly £2.6M. Now, let's say that we do this for 10 players on big wages. We'd save roughly £26M!
Get my drift?
You will also notice that I mentioned Arsenal. I did this because Arsenal always went for 4th place, while spending the least amount of money. This makes great business sense and we are following AFC's business principles.
In summary, aiming for 4th place, while spending as little as possible on transfers will yield the highest return on investment.
Renewing contracts, towards the end of the current contract saves even more money.
If we drop out of top 4, to get back into the top 4, big money on transfers should be spent.
If we are safely in the top 4, to remain in the top, low money on transfers should be spent.
If we do spend big on a player, he should be young (have a good resale value) and be highly marketable (allowing the MUFC brand to be followed/sold to potential sponsors in that player's country).
The entire model is based on money making.