andersj
Nick Powell Expert
«Addressing the targeting of sponsors, Arnold told the group at the pub: “The protests: OK, protest to me, it’s my job I should take it. Protest to the owners. The sponsors have put money into our club, they shouldn’t get punished — what have they done wrong?”»
Richard Arnold
Would the supporters be willing to participate in actions likely to hurt Man Utd in the short term to get rid of the Glazers? In the past it might have been a question of sacrificing something in the short term for «a greater good» in the longer term. In general, that is something people are rarely good at. What is now changing is the realization that we might not be sacrificing much at all.
In my opinion, a change of owner was pivotal for Liverpools success today. Like most professionals who buy a business, because that is what it is to them, they had an idea how they could add value to that business. I think Glazer had that too. They saw a great brand with huge potential, and in my opinion that is where they are vulnerable. If we want to get rid of the Glazers, I do think we have to attack them where it hurts. And that is the brand and the commercial side of the business. I have never seen it as realistic to be able to force the Glazers to sell, but after witnessing the increased power of crowds on social media the past decade I am not that sure anymore.
Cancel culture is a thing, and «cancelling» every company deciding to be a Man Utd-sponsor/partner would be a massive blow to them. And there is not much they could do about it either. In fact, it would not demand a huge effort for people either. And it would probably be sufficient with efforts from a few thousand (not a few million), if well organized.
I’m not sure what would be the best approach. Honest reviews on google, comments/campaign on social media?
Richard Arnold
Would the supporters be willing to participate in actions likely to hurt Man Utd in the short term to get rid of the Glazers? In the past it might have been a question of sacrificing something in the short term for «a greater good» in the longer term. In general, that is something people are rarely good at. What is now changing is the realization that we might not be sacrificing much at all.
In my opinion, a change of owner was pivotal for Liverpools success today. Like most professionals who buy a business, because that is what it is to them, they had an idea how they could add value to that business. I think Glazer had that too. They saw a great brand with huge potential, and in my opinion that is where they are vulnerable. If we want to get rid of the Glazers, I do think we have to attack them where it hurts. And that is the brand and the commercial side of the business. I have never seen it as realistic to be able to force the Glazers to sell, but after witnessing the increased power of crowds on social media the past decade I am not that sure anymore.
Cancel culture is a thing, and «cancelling» every company deciding to be a Man Utd-sponsor/partner would be a massive blow to them. And there is not much they could do about it either. In fact, it would not demand a huge effort for people either. And it would probably be sufficient with efforts from a few thousand (not a few million), if well organized.
I’m not sure what would be the best approach. Honest reviews on google, comments/campaign on social media?