In the same sense as you it seems. For me, this approach of ‘we take every game seriously and we want to win every one’ is fine, but we are dealing with real human athletes who need to be at their optimum. Ten Hag could very possibly play the same team he’d play for Barcelona away again Shrewsbury at home from what I see. Players like Bruno, Rashford, Casemiro, De Gea seem to play all the time. We have 3 goalkeepers and there is no rotation in Europe, Cup games - nothing.
He came with a reputation of very minimal rotation and he has lived up to that here as far as I can see.