Nonsense, you don't get the concept of a technical director. Plus it's common knowlegde that Ferguson let his staff do most of the field work/training at United. He concentrated on the technical/motivational side and buying players.
All in typical English football management fashion.
But the latter, buying players, is actually part of the job description of a technical director.
A technical director is in charge of all things football , from the youngest juniors to the first team. Hiring and firing staff and players, communication with the scouting network/head of scouting, connecting the youth academy with the first team, making sure the youth academy plays the same football as the first team. Making sure the medical and tactical departments are well equipped. etc. Making sure all those people fit into the philosophy of the club.
Plus and very important, a technical director usually has a more mid- to long term vision, when most coaches have a short term approach. Mourinho for instance and his total lack of interest in integrating youth players into a first team.
Woodward on the other hand, doesn't have the knowlegde and experience. He's never seen a football club from the inside.
Hence one of my previous posts that United only has only commercial people in management and quite a number of them with the name Glazer.
United is a private equity investment driven by football marketing, licences and TV right revenue.
But United and the Glazers forgot, ignorant as they are, that the world has moved on considerable.