No, I know very little about the director and co writer.
That's fair enough - it was a genuine question, because knowing a bit more about them provides some context as to the curiosity around this film. Greta Gerwig and her husband Noah Baumbauch often work together (co-write films together) and like to make films with a feminist subtext, with strong empowered women starring in them. GG's take on Little Women for example was really good (and I didn't particularly think I'd enjoy it).
Therefore, with that in mind, you can maybe understand a little bit more why people would be curious about the take of a notorious feminist director on Barbie.
I also want to add a disclaimer here - GG shouldn't be reduced to being a "feminist director", she also happens to make really good movies full stop.
I haven't watched this, but as far as I can tell the synopsis is: Women rule Barbie world and this is amazing. At some point, Barbie goes to the real world and here there is equality which is terrible and all men are inherently bad. Barbie goes back to her own world again where men have taken over because the strong and empowered women just let them, but then the women take over again and the moral of the story is: equality bad. Women in charge good.
Hopefully it's funny or something at least.
That is... so wide of the mark, it's impressive.
It's just simply not a kid's film. The animated Barbie films are, I assume, kids films with plots aimed at kids. This is a satire primarily marketed at adults who grew up playing with Barbies. Tonewise, it's closer to being Stepford Wives than it is to being a Disney cartoon.
Just with regards to the bold, I think it can go beyond that. While I agree to a degree with some of the points raised by Red Aaron below, I do think it's a film guys can appreciate and can maybe raise a couple of question marks with regards to women and their perception by society. It's not done with much subtlety, and incels and the likes are gonna be massively triggered by it, but if you go in with an open mind, I think it can work.
I just found that everytime they made a pertinent point they undercut it somewhat. For me the biggest issue with the film is the portayl as all the men as either lovable idiots (the kens) or bumbling idiots (Mattel) and as a result any criticism of their toxicity or history is downgraded. The films final flourish basically said don't worry about men keeping you down because they're easily distracted with sports which as a silly joke in a straight comedy is fair enough but as something making a genuine comment on the issues women face is imo a misstep. For all the man battering the film does I actually think they all come out of it unscathed cuz they're made adorable in spite of their issues
The wife really enjoyed it but it didn't work for me
Yeah I do take those points, but I think the lack of complexity was to an extent voluntary, in that the film wasn't subtle, but then again neither is patriarchy in general. Does it really
need to be subtle? It's a little bit slapstick in some of its film dynamics, but it works quite well imo. There's tons of clever, subtle, feminist discourse in cinema out there, I don't think this is particularly trying to be that - and that's ok.