villain
Hates Beyoncé
- Joined
- Apr 22, 2014
- Messages
- 14,986
The root problem is the stars on the label get too big and have everything catered to them. My guy is on Dre’s side, so take it with a grain of salt, but his opinion is that TDE shapes their entire schedule around Kendrick and what he wants to do to help push Sir and them, and I tend to agree. The other problem that I’m only focusing on TDE, and as much as I love Q, even as their second biggest artist I’m not going to drop what I’m doing and rush to hear him on a feature with any of them, except the queen. On top of that, while I think Sir is the most talented of the new cats, he has a few hits and is finding his flow (Cadillac Dreams, Hair Down, All in My Head) but I really don’t see Q being able to mesh with him sonically like Kendrick did.
Meanwhile, SZA isn’t big enough on a mainstream level yet, but it would be crazy if her and sir did a collab album. And that’s just sir and rashad, then you have Jay and Ab sitting there twiddling their thumbs. Make another vice city, shit even another ueono freestyle, something to get hype about. Hard to get hype about people who have done and/or featured on 5 songs in 3 years (Ab) and 3 songs in 3 years (Jay), and none of those songs were with even D list artists outside of Jhene, and they weren’t exactly A/B tier artists themselves. When I saw Ab on Jhene album I legit thought he came out of retirement.
The labels that are bigger than their artists are the ones with the most success. Puff always had people lined up on BB ready to pop. CM is/was Drake and Wayne. Good music yea is Kanye but I think that’s why he put Push as the one controlling the direction for everyone else because Push has said Kanye recognized he was fecking around on their careers. DMX was RR. Look at aftermath, Dre was always the backbone even with Game, 50 and Em, now they’re pushing Anderson into new heights.
It's a bit of a catch 22 because, it's because of the stars that people start paying attention to the other B & C listers. "Oh this person is featured on Kendrick's album, let me check them out" and in the age of the internet it's almost impossible to find someone like an Isiah or a JID or whoever and become a fan of them without at least being aware of their ties to Kendrick/Cole. There's almost always a crossover of fans of Kendrick who are also fans of Q/J-Rock/Ab etc. the minority will be a fan of Q/J-Rock/Ab and not be a fan of Kendrick.
It seems like there needs to be a better way to go about this, the Bad Boy model & to a lesser extent the Def Jam model has left many artists (even the successful ones) earning comparatively little and only receiving support when they were at the peak of their careers. And the other labels struggle to promote & elevate the artists who aren't the main draw to the labels in the first place.
Not sure what the solution is mind, but it's certainly due some innovation.