On 21 August 2017, Freedman returned to Crystal Palace as sporting director.
[50] In the summer of 2021, Freedman played a big role in helping bring former Arsenal captain
Patrick Vieira to Crystal Palace as their manager. He also secured the loan signing of
Conor Gallagher from
Chelsea as well as permanent deals for centre-back
Marc Guehi and winger
Michael Olise. All three signings turned out to be pivotal in the ensuing campaign as Crystal Palace reached the FA Cup semi-finals for just the fifth time in their history