Say what you want about Juventus, look at the difference in trajectory of last years Europa League Finalists.
Villareal domestic season over yet in the QF of the CL.
Man United season over, aside from the 9 matches left.
On first take, looks like pretty much the same, but look at the additions we made over the summer.
Further, look at some of the teams who have won the EL since us in 2017, including the runners up and see how many of the clubs have gone and built competitive squads and won elite competitions or made CL finals (Chelsea, Atletico, Ajax (runners up), and hell even Liverpool from 2016).
We just haven’t been able to build season on season, which is what many people mean when we discuss our lack of direction and continuity as a club.