Gerstmann was dismissed from his position at GameSpot as Editorial Director on November 28, 2007.[2] Immediately after his termination, rumors circulated proclaiming his dismissal was a result of external pressure from Eidos Interactive the publisher of Kane & Lynch: Dead Men which Gerstmann had previously given a Fair rating, which is relatively undesirable, along with critique.[2][3][4] This was at a time when Eidos had been putting heavy advertising money into GameSpot[5], going as far as transforming the entire website to use a Kane & Lynch theme and background instead of the regular GameSpot layout, regardless of which game or page viewers were seeing. Both GameSpot and parent company CNET stated that his dismissal was unrelated to the negative review, but have never cited any reason why his termination was deserved.[2][6] Following Gerstmann's termination, several other editors left GameSpot, feeling that they could no longer work for a publication that caved in to advertiser pressure, with scores being "softened", and management going in and deliberately editing the staff's reviews to appease advertisers