Chesterlestreet
Man of the crowd
- Joined
- Oct 19, 2012
- Messages
- 19,791
And while, yes, Barca are also marketable and make their players famous to a degree, no-one can seriously suggest that Depay, Griezeman or Aguero have anything like the same attraction.
Obviously not – however, the problem with these hypothetical scenarios is that in reality things aren't 100% binary: would a noodle company prefer to have Messi's mug on their product? Of course they would. Would they pay more for Messi's mug than Aguero's? Again, of course they would. But would they find a deal with Barcelona completely uninteresting if Messi were out of the equation? Remember, this is a scenario in which the company makes a deal with Barcelona – not with Messi personally.
Point being that Messi isn't the one, solitary reason why sponsors find Barcelona attractive. Just like he isn't the one, solitary reason behind their success on the pitch over the last decade and a half *. He's the most important factor – nobody will deny this. But exactly how much his part is “worth” is a very complicated question: for instance, it's not obvious at all precisely how much the difference between Messi's mug and Aguero's (in the example above) would be in terms of actual money: a sponsor will pay a market price, somewhere between X and Y, Messi or no Messi. Is Messi worth an extra million yearly - or an extra ten million?
* There are “studies” that simply attribute the prize money won by Barcelona over X years to...Messi. Which is a ridiculously simplistic take. To make an obvious point, the difference in prize money between winning the CL (or La Liga, for that matter) and finishing 2nd isn't that dramatic.
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