After all we are one of the richest clubs in the world, there's no question we are a global giant, you never see Madrid, Barcelona or Munich having a sustained period where not only are they nowhere near challenging for the league but they are regularly missing out on the Champions League. We've broken the world transfer record and still we aren't anywhere near where we need to be. It's gotten to the stage where neutral fans actually think a Liverpool side that finished seventh or eighth last year are genuinely better than us.