I really struggle to understand what so many United fans find so difficult to fathom.
In the 5 years directly after Ferguson left, we spent an absolute fortune, more than every other club in the world excluding City (on fees, but probably more than City if you include wages). Not a single one of these transfers have been a resounding success, and we have bloated our wage bill with players we've hardly seen in the last two years. These players are on huge contracts, and have offered sod all.
What we are experiencing now is a balancing of the books. We need to remove players on these contracts bit by bit, and ensure that all incomings are assessed with a tooth comb to ensure the highest possible chance of success.
We also need to get use out of some of the players who have come in and been mismanaged or misused, as their values have plummeted whilst their contracts and salaries have stayed the same.
We also need to re-establish an identity, and develop the talent we have coming through the academy, which from what we have seen, is of a high quality.
People will talk about net spend, but even this summer the net spend is higher than the type of net spend Klopp and Pochettino have had to contend with over the years to get their clubs where they are now.
The gravy train is over. The problems have to be solved by changing the philosophy both on and off the pitch, and not throwing money at problems and losing our entire identity as a club in the process.
I'm happy with the summer business. I'm convinced Maguire and AWB will be resounding successes, and this will improve us tenfold at the back.
I'm also convinced that the players are ten times fitter and ten times happier than this time last year, and will go into the season with a clear style of play and philosophy for the first time in God knows how long...
I'm also excited by the development of the young players, and hope to see the likes of Greenwood and Gomes grow and turn into first team players and internationals, much like Kane and Alli did at Spurs. They need a place in the team and an environment to flourish in order to do this. Not another couple of exotic signings who turn out to be crap blocking their way.
Time to stop moaning and support the team. Those who have half an ounce of rational and sense will stop throwing your toys out of the pram and demanding that we solve problems by bloating the wage bill with yet more £60m players from crap leagues who you've never seen play.
It's small steps this summer, but for the first time in a while, they're in the correct direction.