I just explained this above
You take natural resources, add in capital, labour and a product is complete. The sum cost of the resources plus capital + labour etc becomes the manufacturing price of the product. Then add in some fancy marketing to drive up supply and then you sell the product...for a price is far greater than the actual manufacturing price.
Take for example iPhone X, the manufacturing cost of a iPhone X would be around $400, but it sells for $1000 thereabouts. Let's assume Raw Materials - $100, Labour - $100, the technical knowhow/prop information - $200. Brand value and marketing adds $600 to value of the product. The value generated by the intangibles (marketing, brand value, coolness factor whatever you want to call it) is far greater than the value generated by the labourer + resource ... and this is direct correlation to earnings of people involved. So you have CEOs who are in charge of brand value getting more income than the labour cost.
The popular concept that a CEO does nothing and any person can become a successful CEO is laughably absurd. Making is easy. Selling is hard.