If we look a little deeper however, the XB360 was also intended to be a Standard Definition console from its base design. No "my console is better than yours" bollocks here, there are particular parts of its core design that give this away. It's quite understandable, as 98% of the World does not have HDTV sets. Sony pushed HD because Sony is Sony, they want to sell TVs. Microsoft had no option but to follow. Thus we have two highly technical machines that cost a lot, compared to a GameCube on heat that costs feck all (Nintendo could sell it for 80 quid and still make a profit). This in an age when the PS2 still sells like hotcakes.