I sort of agree a bit with the OP. I think football has really gone down a rabbit hole with all these various roles within clubs, overcomplicating what was and still should be a simple job. It's delegating stuff that typically the manager and his staff dealt with, but deciding that they need to create new roles, which sounds more professional, but ultimately it's to try and micromanage every aspect of the club. However Utd have tried a few people in this role already and I struggle to see how it's worked or helped, and if it did, how do measure the success?