This year set a new high for use of old tracks on British TikTok posts, with tunes more than five years old accounting for 19 out of its 50 top tracks this year. It is the highest proportion since TikTok started monitoring the trend in 2021, when just 8 out of the 50 tracks were from back catalogues.
The trend is also global, with 20 out of the top 50 tracks worldwide coming from back catalogues, led by 80s hit Forever Young by German synth-pop band Alphaville.
The biggest UK hit is Champagne Coast by British artist Devonté Hynes, recording under the name Blood Orange and released in 2011, which was used on 1.1m TikTok posts this year and peaked at number 16 in the UK charts as a result.
Six of the top ten back catalogues tunes were released in the previous century. They include Come and Get Your Love, a 1974 hit for US rock band Redbone, Bronski Beat’s 1984 anthem Smalltown Boy and Sade’s Kiss of Life.
Is this up for debate then? Of course it's true, there's much more music directly available to pretty much everyone than ever. In the past, if your taste was out of the mainstream, you had to know where to go to listen to and buy your music, and the further away from the mainstream you were, the harder it was. Now, it's the same amount of clicks no matter an artist's or genre's popularity. So of course people can also diversify their tastes more easily. (As a completist, I actually kinda dislike it, since it's impossible to feel like I got a grasp on the music scene in genres I like. But anyway.)
However: music was always more diverse than Beato is saying here. He associates the (early) 90s with grunge, but that's a North American perspective: having grown up in the Netherlands during that period, my association is rather with rave and hardcore house. Grunge wasn't big in my world, and virtually no-one was wearing plaid shirts. Or after getting more properly into rock later, I associate the years after 2004 very strongly with a Britpop revival, but that in turn might be a very western European rock festival scene perspective and probably Beato wouldn't recognize it (or even know most bands I like from that era, outside Franz Ferdinand). Also, a lot of 70s/80s/90s acts that are considered huge in the US and (English) Canada barely even made it into Europe.
Of course, the diversity is wider now; but I do think Beato here both states the obvious and also misrepresents history.
It's funny, I'm a big fan of his song analyses and interviews (been watching hours of the latter the past few weeks), but I don't care for Beato when he tries to provide historical perspectives on music: he often gets it wrong or does an 'old man yelling at clouds' thing.
His interview with Dominic Miller was interesting in that regard actually. At some point, Beato gets into his usual spiel about the poor quality of current-day song writing (harmonics, song structures), expecting a sophisticated guy like Miller to agree - but he actually doesn't, and instead points out that music now has different qualities, like on average sounding much better (I think it was).
I think that's a much more interesting perspective. Especially since you can find any music you want online, why highlight aspects of the most popular acts that you don't like? What's even the value of that? It's not like anyone becomes a less person when they listen to that (of its even true). I mean, I can see the interest in looking at how the defining properties of the most popular music developed over time, but the value judgement feels very 'those stupid kids these days' to me.
Sorry for the tangent, but since the OP didn't really say anything, I suppose anything goes.
Give me a list of 10 really good rock bands that have emerged in the last 10 years even since you say there's just so many of them waiting to be discoveredYeah Beato's theory lessons, song breakdowns and interviews are second to none imo. His platform is fantastic.
However, he does love a bit of old man yelling at the clouds analysis when it comes to comparing modern music to the past. As you pointed out he is very North American centric in his analysis as well as failing to point out how music now is more diverse than ever, with more genres than ever. People point to the billboard top 10 and say rock has died when there are probably more rock genres and bands available to listen to now than there was in the past. You just have to go searching for them.
Give me a list of 10 really good rock bands that have emerged in the last 10 years even since you say there's just so many of them waiting to be discovered
Give me a list of 10 really good rock bands that have emerged in the last 10 years even since you say there's just so many of them waiting to be discovered
However: music was always more diverse than Beato is saying here. He associates the (early) 90s with grunge, but that's a North American perspective: having grown up in the Netherlands during that period, my association is rather with rave and hardcore house. Grunge wasn't big in my world, and virtually no-one was wearing plaid shirts.
Okay Their newest album was really good I'll admitIDLES, Fontaines DC, Amyl and the Sniffers, Viagra Boys, High Vis, The Chats, FIDLAR, Chubby and the Gang, Yard Act, Stiff Richards.
Okay Their newest album was really good I'll admit
The others I gave a quick Listen to and it's all mostly punk or punk adjacent and wouldn't be my taste but thanks for the suggestions
...King Gizzard and the Lizard Wizard, Kaleo, Sam Fender, Wolf Alice, Cam Cole, English Teacher, Wunderhorse, Just Mustard, Creeper, Modern Studies...IDLES, Fontaines DC, Amyl and the Sniffers, Viagra Boys, High Vis, The Chats, FIDLAR, Chubby and the Gang, Yard Act, Stiff Richards....
Yeah, I agree. I thought about that when writing the post, but forgot to actually phrase it better. You could also point out that the superstars were more unavoidable in the past: if you were into pop/rock in the time Madonna had her biggest hits, there is no way you hadn't heard those. Now, you can be a music fan without ever hearing anything by Beyoncé, Drake or Taylor Swift. I don't think it changes my overall point though.I don’t think grunge was North American phenomena only in the early 90s. It was massive where I live (Ireland) as well. We also listened to dance music and the arrival of ecstasy caused a huge upsurge in the whole clubbing scene. But that existed in parallel with grunge, which was the overwhelming rock genre of that era. And rock music has always been front and centre as a musical genre, irrespective of the popularity of electronic music.
The Warning is fantastic.Give me a list of 10 really good rock bands that have emerged in the last 10 years even since you say there's just so many of them waiting to be discovered
For which I'm eternally grateful as they are no Madonna.Now, you can be a music fan without ever hearing anything by Beyoncé, Drake or Taylor Swift.
Yeah Beato's theory lessons, song breakdowns and interviews are second to none imo. His platform is fantastic.
However, he does love a bit of old man yelling at the clouds analysis when it comes to comparing modern music to the past. As you pointed out he is very North American centric in his analysis as well as failing to point out how music now is more diverse than ever, with more genres than ever. People point to the billboard top 10 and say rock has died when there are probably more rock genres and bands available to listen to now than there was in the past. You just have to go searching for them.
Yeah Beato's theory lessons, song breakdowns and interviews are second to none imo. His platform is fantastic.
However, he does love a bit of old man yelling at the clouds analysis when it comes to comparing modern music to the past. As you pointed out he is very North American centric in his analysis as well as failing to point out how music now is more diverse than ever, with more genres than ever. People point to the billboard top 10 and say rock has died when there are probably more rock genres and bands available to listen to now than there was in the past. You just have to go searching for them.