Still think Rio was too expensive…?

dmode

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According to the Independent, sixty-million United fans worldwide tuned into the clubs’ pay-per-view channel MUTV to witness Rio making his debut.
Considering a subscription to the channel cost between £4-6 per month in this country and even more abroad, that £30million outlay doesn’t seem so vast anymore, does it…?
 
True to an extent although it is worth pointing out that not all 60million who watched it are subscribers. The feed was bought from MUTV in many countries and watched through other sports channels, I believe the audience in mainland China was 16 million+ acording to the press out here.

The fact that United can draw such a global TV audience is the main reason for our bullish approach to the transfer market in recent years. We can all scoff at the ludicrous multi million pound fees but the number of people in Veron/Ferdinand T-Shirts drinking United cola, reading the magazine, watching the TV channel etc continues growing and can be measured against the success of the team and the draw of the big name players.

It does make you wonder how other teams will compete when they are so far behind in terms of global marketing and the strength of the ABU sentiments at home are an excellent guage of how far adrift their fans feel they are.
 
That Bury just about sums it up.We are so far ahead in the marketing of our club and I have to wonder what it will take for the others to catch up. We make one deal and already you can see the impact it has worldwide in terms of exposure. Liverpool make five deals and the effect is minimal.
 
Originally posted by ukbob:
<strong>That Bury just about sums it up.We are so far ahead in the marketing of our club and I have to wonder what it will take for the others to catch up. We make one deal and already you can see the impact it has worldwide in terms of exposure. Liverpool make five deals and the effect is minimal.</strong><hr></blockquote>

The fact is nobody will catch up....MU are a vast moneymaking machine and nobody can compete.
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Originally posted by marchingontogether:
<strong>

The fact is nobody will catch up....MU are a vast moneymaking machine and nobody can compete.</strong><hr></blockquote>

Football is leading to a total bankruptcy in a very near future... only the strong will survive.
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Originally posted by dmode:
<strong>

Football is leading to a total bankruptcy in a very near future... only the strong will survive.</strong><hr></blockquote>


congratulations. . .it'll be fun for you playing matches against teams of NEDs. . .

:rolleyes:
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Originally posted by marchingontogether:
<strong>

The fact is nobody will catch up....MU are a vast moneymaking machine and nobody can compete.</strong><hr></blockquote>
Wish that was true, however our commercial manager who was largely responsible for this has gone to Real Madrid with the mission to replicate it there, sensing the potential to be even bigger on merchandising. Very worrying.
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Here lies the truth. The real money is to be made in TV subsriptions. If you have a world wide fan base of 60m prepared to pay £5 to view a United game, you can make the same revnue as all the gate reciepts in a season.

Game over.
 
Originally posted by Neil Thomson:
<strong>
Wish that was true, however our commercial manager who was largely responsible for this has gone to Real Madrid with the mission to replicate it there, sensing the potential to be even bigger on merchandising. Very worrying.</strong><hr></blockquote>

Worrying indeed. If Real can win nine European Cups to United's two without your commercial manager then god only knows what the gap will be if they sort out their merchandising.
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Originally posted by Travis Bickle:
<strong>Here lies the truth. The real money is to be made in TV subsriptions. If you have a world wide fan base of 60m prepared to pay £5 to view a United game, you can make the same revnue as all the gate reciepts in a season.

Game over.</strong><hr></blockquote>
Its a fact on our balance sheet that most of our money still comes from our gate receipts, with tv money only accounting for about 30% of our overall revenue which is why we're more insulated by the coming tv money crisis than other clubs. Merchandising makes up the other big chunk. The TV companies take most of the money made from PPV or subscription TV - United get a small royalty. Most of the TV money still comes from Sky and UEFA CL games shown on ITV - not the worldwide tv market. MUTV is aimed at in the future changing this, but isn't at present - if they get live 1st team games on it that will change.
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Originally posted by Neil Thomson:
<strong>
Wish that was true, however our commercial manager who was largely responsible for this has gone to Real Madrid with the mission to replicate it there, sensing the potential to be even bigger on merchandising. Very worrying.</strong><hr></blockquote>

In the UK the rest of the teams are coming from too far behind to trouble MU.

I did see something in the usual reams of stuff that come to shareholders that Leeds had taken on the exclusive services of a company that previously looked after MU merchandising...I can't remember the details but it looked impressive.
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Originally posted by marchingontogether:
<strong>

In the UK the rest of the teams are coming from too far behind to trouble MU.

I did see something in the usual reams of stuff that come to shareholders that Leeds had taken on the exclusive services of a company that previously looked after MU merchandising...I can't remember the details but it looked impressive.</strong><hr></blockquote>
Can't see Leeds building a massive international following, barring Australia. Real though... <img src="graemlins/nervous.gif" border="0" alt="[Nervous]" />
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I don't think Leeds will ever have the following of Man Utd but they just retirned from a trip that took in visiting fans in China and Thailand not just Oz. For some reason Ian Harte and the other Irish boys are very well liked by the ladies in Japan and China. Strange.
 
no one likes leeds...as for manchester united, i think they're probably a full decade ahead of all other clubs in terms of merchindising, etc....but remember, it's the on-field product that counts, and a few more years like they had last year, and a lot of those "new" fans will switch the channel.
 
Originally posted by Neil Thomson:
<strong>
Its a fact on our balance sheet that most of our money still comes from our gate receipts, with tv money only accounting for about 30% of our overall revenue which is why we're more insulated by the coming tv money crisis than other clubs. Merchandising makes up the other big chunk. The TV companies take most of the money made from PPV or subscription TV - United get a small royalty. Most of the TV money still comes from Sky and UEFA CL games shown on ITV - not the worldwide tv market. MUTV is aimed at in the future changing this, but isn't at present - if they get live 1st team games on it that will change.</strong><hr></blockquote>

The present arrangments are with the PL and UEFA etc. But in the coming round teams will negociate their own rights for home games. They will then strike deals with TV companies to broadcast.

Less than 40% of our income is from gate receipts, but this income cannot grow much over inflation unless we increase the capacity. And that will not go higher than 85,000.

Less than
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It was reported in the press today that 14000 shirts have been ordered whith his name and number (6). Even if they get Rio on the back instead of Ferdinand it is still making a few bob for the club :D
 
Originally posted by usual_suspect:
<strong>...and a lot of those new "fans" will switch the channel.</strong><hr></blockquote>

I remember when Manchester United was a football club, above being a brand name. Now the team almost seems like a marketing tool to move product. I suppose like everything, you have to take the bad with the good. I still kind of miss the pre-plc days...
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Originally posted by Red Sun:
<strong>

I remember when Manchester United was a football club, above being a brand name. Now the team almost seems like a marketing tool to move product. I suppose like everything, you have to take the bad with the good. I still kind of miss the pre-plc days...</strong><hr></blockquote>

AGREE!!!!! But the magic in our gameplay hasn't changed much. Forget about the marketing crap... I mean, if we don't do it, others will do it...
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