PS3 set for $100 price-cut?

esmufc07

Brad
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Whilst there was a whole bunch of excitement going down at E3, one of the things we’d hoped to hear from Sony was that it would be bringing the PS3 in at a lower-price point to encourage new uptake. Unfortunately our hopes seem to have been dashed against the cruel rocks of reality, but all may not be lost.

According to a report over at IndustryGamers hope may be on the horizon for those of you waiting for the PS3 to drop its not inconsiderable price-tag.

Analyst Arvind Bhatia of Sterne Agee remarked in a note that ““industry sources indicate Sony is planning a $100 price cut on the PS3 in mid-August”, and whilst that’s not official confirmation of any kind, it’s nice to hear rumours that the big S could become a bit more pocket-friendly.

If accurate, the drop would tie-in nicely with the release of the next Madden 2010 iteration in mid-August and “the start of the back to school shopping season. This will naturally be positive for the industry”, commented Bhatia.

If the price-drop does happen, we may well see the other big rivals following suit to make their own offerings more competitive, which is naturally positive for the consumers.

So, that would reduce the price of an 80GB PS3 to $299 (or £183), which I'm sure even the most ardent 360 fanboy would say represents brilliant value for money. Also in the article it say's "....mid-August...;the Leipzig GC runs from 19th-23rd August this year, so in all probability they will announce the price cut then (If indeed there is to be one).

Though I'm guessing as much as a $100 price cut means there definitely is a new PS3 coming out.
 
There is a new one coming out, although I like my big fat one. The new one will probably have the power brick outside of the box, but also include the 45nm Cell, maybe a 45nm RSX and less of a fan. The current mobo is far smaller than the launch ones anyway, so with a bit of jiggery pokery, we'll have a slimmed down PS3 soon.

They haven't announced it yet IMO, because they have to clear the old PS3 stock. The question is, do they launch the new model at 299 and drop the fatty to 200, or do they do it the other way around?