MUPLC

Neil Thomson

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Manchester, England, July 22 (Bloomberg) -- Manchester United Plc shares fell to a six-year low on concern the soccer club is overpaying for defender Rio Ferdinand at a time when other clubs are reining in spending, analysts said.

The 30 million-pound ($47.2 million) transfer from Leeds United, a British record, was announced today. Costs of players may outpace future income from clubs' television agreements, analysts said, forcing teams from Societa Sportiva Lazio Spa to Chelsea Village Plc to slash spending.

Manchester United said in March that rising players' wages will dent profit in the second half. The fee for Ferdinand is the most paid for a player this summer, and the England defender could receive as much as 70,000 pounds a week in wages, newspapers said. Manchester United didn't disclose his salary.

``There's concern about when shareholders will ever get a return and money won't be just ploughed back into the club,'' said Andy Lee, an analyst at Dresdner Kleinwort Wasserstein, with a `hold' rating on stock.

Shares in Manchester United slumped 10 pence, or 8.5 percent, to 108p, their lowest price since Aug. 1, 1996. The stock has dropped 26 percent this year and the company has a market value of 281 million pounds.

Manchester United is betting 23-year old Ferdinand, who helped England reach the World Cup quarterfinals last month, will fix a defense that leaked 45 goals and left the northwest-England team without a trophy for the first year since 1998.

Manchester United said it will pay 15 million pounds of the fee for Ferdinand straight away, and a further 14.3 million pounds by July next year. An extra 4 million pounds payment depends on the performance of Manchester United's team.

Third Transfer Record

Players' wages sapped 39 percent of the club's revenue in its fiscal first half and will increase to account for about 50 percent in the full year, Chief Executive Officer Peter Kenyon said in March. First-half net income doubled to 23.4 million pounds. Revenue during the period was 81.8 million pounds.

The purchase of Ferdinand is the third time in 16 months Manchester United has broken the British record for a player's transfer fee. It paid 19 million pounds for Ruud van Nistelrooij in April last year and 28.1 million pounds for Juan Sebastian Veron three months later.

To be sure, Manchester United is buying a player that will probably help fuel sales of merchandise such as shirts and other gear made by Nike Inc. as well as videos, analysts say.

``This is not just a decision about football,'' said David Pope, an analyst at Brewin Dolphin Securities. ``They will enhance their brand and get new customers through Ferdinand.''

Manchester United, whose players include England Captain David Beckham, next month begins a sponsorship agreement with Nike that's worth 303 million pounds over 13 years.
 
Originally posted by Neil Thomson:
<strong>``This is not just a decision about football,'' said David Pope, an analyst at Brewin Dolphin Securities. ``They will enhance their brand and get new customers through Ferdinand.''</strong><hr></blockquote>

Uuuuuuuurgh. Such talk really makes me want to puke. Enhancing brand and gaining customers. Makes us sound like feckin coke or mcdonalds, which is probably what we are in the football world. And don't all start having a go saying how do you expect us to buy such and such etc etc - I'm just saying that's all.
 
Sometimes I think a good relegation battle would be Iron for the soul. :(
 
Originally posted by reddermo:
<strong>Sometimes I think a good relegation battle would be Iron for the soul. :( </strong><hr></blockquote>
If you think about it nowadays that would lead to a takeover battle, who knows would end up buying the club. I'm rather glad instead we're buying players like Rio Ferdinand and in contention for the Champions League each year.
 
Originally posted by reddermo:
<strong>Sometimes I think a good relegation battle would be Iron for the soul. :( </strong><hr></blockquote>

It would. It was in the 70s. Anyone for an AFC Wimbledon Café? Ferrari owners forbidden.
 
Just trying to provoke on a sluggish night in the Cafe. Looking for a brawl.
 
Originally posted by Neil Thomson:
<strong>
If you think about it nowadays that would lead to a takeover battle, who knows would end up buying the club. I'm rather glad instead we're buying players like Rio Ferdinand and in contention for the Champions League each year.</strong><hr></blockquote>

Yeah.
 
Well we all want success for the team and we've had glory hunters for a while now, Ive grown to get used to it, if they bring a bit more money in then aslong as they don't take to many tickets up I don't care, to me there just customers not fans, the real fans can tell the 2 apart, if a load of singaporeans reckon they support United and are willing to pay there money on us thats there problem

ps thats not to say some singaporeans can't be propper fans just merely an example
 
Originally posted by Neil Thomson:
<strong>To be sure, Manchester United is buying a player that will probably help fuel sales of merchandise such as shirts and other gear made by Nike Inc. as well as videos, analysts say. </strong><hr></blockquote>Am I misunderstanding this or am I correct in thinking that Nike will be reaping the benefits of Ferdinand shirt sales?
<a href="http://news.bbc.co.uk/hi/english/business/newsid_1005000/1005794.stm" target="_blank">Under the deal, Manchester Utd will grant exclusive rights to sponsor its gear, manufacture and sell its merchandise and operate Manchester United's existing retail operations.

The agreement starts on 1 August 2002 and will run for 13 years, althought Nike will have the option to end the arrangements in 2008.

Nike will form a wholly-owned subsidiary to control Manchester Utd's global licensing and retail operations.</a><hr></blockquote>Are Nike paying us £23m per year just for the right to have their name associated with us or are they paying us £23m per year as a flat fee with them taking any profit from merchandise sales?
 
Good point TTR, it would seem that we get a flat fee in exchange for them taking over that side of the business and them taking the money - it would reduce our costs, and have that side of the business run by an expert - but you'd have thought we would still get a cut on the sales.
 
I somewhere read Nike and Utd will share the merchandising profits.