I don't know if it's because I'm getting old but BBC2 is head and shoulders above anything else for me. Much better programming and no adverts. can't stand watching ads these days.
Doesn't watch alot of channles for shows/movies since I..ehm.. acquire those with other means But I like to watch quite a bit of documentaries on Discovery/HD, National Geo, Travel Channel and BBC HD/Knowledge
And the new Premier League HD channels here in Norway will be frequently viewed as well