1. right click on the video link on the skysports football page.
2. copy shortcut and then paste it into the top of your browser without pressing enter.
you will see this - javascript:makeRemote('/skysports/videoconn/0,,p2_20011219ks-1860,00.html', 320, 450)
3. remove everything so that what you pasted looks like this /skysports/videoconn/0,,p2_20011219ks-1860,00.html
4. and then add that to <a href="http://www.skysports.com" target="_blank">http://www.skysports.com</a>
the finished URL would be <a href="http://www.skysports.com/skysports/videoconn/0,,p2_20011219ks-1860,00.html" target="_blank">http://www.skysports.com/skysports/videoconn/0,,p2_20011219ks-1860,00.html</a>