Brazilian football team use shirt numbers to advertise special offers at the local supermarket

SalfordRed18

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Brazilian fourth-tier side Fluminense de Feira have taken shirt sponsorship to a whole new level.

Not content with simply featuring sponsor’s logos on their shorts as well as their shirts, the Brasileiro Série D side have started using their shirt numbers to advertise special offers in the local supermarket.

Players now have a product written where their name would usually be printed on the back of their shirts, with conventional numbers replaced with the prices of bargain deals.
So their star striker Fernando Sobral, for example, no longer wars the number 10. Instead he is 10,98 – which is coincidentally the price of a pizza at the local superstore.

Another player wears 20,38 to advertise the cost of shaving cream, while a team-mates shirt displays the price of a bottle of shampoo.

By way of explanation the team’s marketing director, Xiko Melo, said the move was made necessary because the Brazilian Football Confederation does little to support football clubs further down the league pyramid.

“Football is very ungrateful to small teams on this sponsorship issue,” he told local media. “You cannot put together a good team without conditions and having a good team requires resources.

“We had a few sponsors in the beginning, so we decided to have sponsors per game.”

However the shirts haven’t exactly helped matters on the pitch.

Fluminense de Feira lost their first match wearing their new shirts 6-0, to bitter local rivals Vitoria de Bahia.
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Cant post tweets, click the link and see for yourself.

Half of me wants to laugh, the other half feels sorry for them.
 
The Future
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There was a hockey player in Finland in the early 90s, whose number was 91,1, sponsoring a local radio channel with a FM frequency of 91,1.
 
It's been discussed in another thread but the more ads you have the more they lose value. One big ad in the center is much more effective and expensive than a bunch of smaller ones.
 
walkinhop said:
It's been discussed in another thread but the more ads you have the more they lose value. One big ad in the center is much more effective and expensive than a bunch of smaller ones.
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Exclusivity is key at the higher end, you wouldn't see United, Barca or Bayern do it, but a 4th division side can't attract a sponsor willing to stump up enough to warrant only having one main sponsor, so they sell every piece they can.
 
On one side it seems petty, greedy, cheap and selling your soul for pittance.

But on the other hand it doesn't hurt anyone, those small clubs have bills and wages to play, any extra revenue wont hurt. And i doubt people who watch the games bothers reading what adds they have on which part of the jersey
 
yumtum said:
Exclusivity is key at the higher end, you wouldn't see United, Barca or Bayern do it, but a 4th division side can't attract a sponsor willing to stump up enough to warrant only having one main sponsor, so they sell every piece they can.
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I was thinking to include this in my original post but then remembered that top teams in other sports also fill all the space up. Think Formula 1 and the kind. So, i guess it's not only top but also top in specific sports.
 
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