Barcelona and Nike agree record €1.7 Billion deal
- Thread starter Hoof the ball
- Start date
How many levers did they pull to achieve this?
Meh they’ve already spent it
They've been sponsored by Nike for nearly 30 years I think. Was the last season they weren't when Ronaldo Fenomeno was there?
In comparison, how much is our Adidas deal per year?
€127m each year? Yeah doesn’t sound fishy at all.
Why would it be fishy?
Hell of a lever, that!
Smart move for Nike. Yamal Barcelona shirt will probably be the most lucrative/best selling shirt in football for a long time
They are the Many Men meme manifest.
How so? United make around €110m. And the new Barca deal runs 14 years. Accounting for inflation, once the deal is around halfway through, United’s new deal will probably make the same or more.
Big deal, pretty sure City are going to be announcing a £500m a year deal with Shahdidas any day now.
Not that it makes much difference, but I think they lost him to Adidas for boots recently.
Why will they be selling Barca Yamal shirts when he signs for us? Seems a bit stupid.
It isn't. They're still their top seller by a lot, it's natural they'd get this type of deal. None of the other nike clubs come particularly close. For a comparison, Real Madrid get even more than that from adidas - 130M euros per year
Imagine how much we could ask for if we were competing for the league and CL most seasons.
€127m a year.. good lord. All the ref's can be buy. Even the ones with expensive habits like Coote. Mind you, with inflation the way it is, in 14 years that would barely buy Oliver for a weekend.
That was the kappa shirt. What happened to kappa?
As preposterous as it sounds, it's not too far removed from reality...made me chuckle.
This isn’t some extraordinary number - it’s the biggest deal ever because it’s so long
We are still getting €110m? Even without UCL?
This is the thing, and if we take into account inflation its actually looking worse. In real terms, year on year of the deal - assuming 5% inflation (which in football is probably generously low), the value drops like this:
Year - 2024 value equivalent
1 - 127,000k€
2 - 120,952k€
3 - 115,193k€
4 - 109,707k€
5 - 104,483k€
6 - 99,508k€
7 - 94,769k€
8 - 90,257k€
9 - 85,959k€
10 - 81,865k€
11 - 77,967k€
12 - 74,254k€
13 - 70,718k€
14 - 67,351k€
Very much selling out the future benefits upfront, which is good for now but in later years it will come back to bite them potentially. Still big numbers mind.
That's not actually a good deal for them. In ten years, Nike will be laughing at the price of that sponsorship.
They exist still but are not as strong.
Mortgaging the future again, sounds like they've dropped their pants to get the signing fee up front and alleviate current financial pressure. If they win the league and do well in the Champions League this season then they should reasonably be expecting more than Real next, which they won't be and nor will they for 14 years.
More levers added in. Get in!
All of them. All of the levers.