Have tried similar b4 and was unable to identify a pantone reference that matched the red of the strip. At the time it appeared to sit between a couple of shades. I ended up having a colour matched using spectrum analysis but it was still out. the main problem being that on a painted surface you have a reflective surface (varying dependant on the finish, matt/gloss) but on a fabric you lose (see 26, I can spell ) that.
Best of luck in your search and if you find the pantone post it, it could be useful to others.