I have mixed opinions on him.
I've been on the Asher Roth bus for, a long time, late 2006 when he started touring Pennsylvania as a joke with some cool underground cats, battled with Pittsburgh Slim (Who vanished after releasing one good club single) for Jay-Z's signature on Def Jam and lost, but will probably be the winner in the end.
He stood out because he was white, and a bit deeper his lyrical content hit alot of people close to home, so once he got out of the burbs of Pittsburgh he went west, where he tore up the University scene there, and recorded the single you posted.
People don't know this song has been out there for WELL over a year now, yet it's only blowing up now because he's hit the commerical spotlight... typical yes, but he's not brand new.
I was a fan, right up until the Don Cannon / DJ Drama mixtape where he sort of went 50/50... 50% real shit, 50% watered down garbage.
He knows himself he has the potential to be big, but for average listeners Roth is one thing: Eminem Pre-SSLP with cornier and more g-rated lyrics, and this is where the majority of hate in the public comes from.
Will he ever slip out of Eminems shadow? Nope, probably not, and until the day he does, he wont be big.
But, I wish him all the success he gets, hell i'm going to buy his album.