Softy asked the following question....
Shaun, maybe you can you explain to the good people on thios forum why Leeds are the only club in the country to offer the opportunity to buy advertising space for injury time only... loaded they are.
Heres your answer Softhead......We are not the only club smartarse - read on and you might see another you recognize <img src="graemlins/lol.gif" border="0" alt="[Laugh Out Loud]" /> <img src="graemlins/lol.gif" border="0" alt="[Laugh Out Loud]" />
Leeds strikes injury time advertising deal
Julia Day
Wednesday November 21, 2001
Leeds United has become the first football club to sell injury time advertising on its stadium's perimeter boards.
The revolutionary deal gives personal injury compensation specialist The Accident Group sole advertising rights to revolving perimeter boards at the club's Elland Road ground during time added on to matches for injuries.
And the idea is set to be rolled out to other Premiership clubs.
Usually, perimeter board advertising stays on for the duration of the match. But it is only contracted to appear for 90 minutes, the length of a full-time football match.
Sportsworld Media, the marketing group that handles Leeds United's commercial rights, came up with the idea of selling the space outside normal match duration.
"The tie-in with The Accident Group gives a nice synergy and as injury time usually runs into six, seven or eight minutes they will get massive exposure with all of the perimeter boards," said a spokesman for Sportswold Media.
"We are also the commercial partner for Liverpool, Southampton, Coventry and Bradford City, so there is every opportunity to roll this out to other clubs," he said.
The Accident Group's deal with Leeds begins this weekend with Sunday's match against Aston Villa.
<img src="graemlins/lol.gif" border="0" alt="[Laugh Out Loud]" /> <img src="graemlins/lol.gif" border="0" alt="[Laugh Out Loud]" />
Shaun, maybe you can you explain to the good people on thios forum why Leeds are the only club in the country to offer the opportunity to buy advertising space for injury time only... loaded they are.
Heres your answer Softhead......We are not the only club smartarse - read on and you might see another you recognize <img src="graemlins/lol.gif" border="0" alt="[Laugh Out Loud]" /> <img src="graemlins/lol.gif" border="0" alt="[Laugh Out Loud]" />
Leeds strikes injury time advertising deal
Julia Day
Wednesday November 21, 2001
Leeds United has become the first football club to sell injury time advertising on its stadium's perimeter boards.
The revolutionary deal gives personal injury compensation specialist The Accident Group sole advertising rights to revolving perimeter boards at the club's Elland Road ground during time added on to matches for injuries.
And the idea is set to be rolled out to other Premiership clubs.
Usually, perimeter board advertising stays on for the duration of the match. But it is only contracted to appear for 90 minutes, the length of a full-time football match.
Sportsworld Media, the marketing group that handles Leeds United's commercial rights, came up with the idea of selling the space outside normal match duration.
"The tie-in with The Accident Group gives a nice synergy and as injury time usually runs into six, seven or eight minutes they will get massive exposure with all of the perimeter boards," said a spokesman for Sportswold Media.
"We are also the commercial partner for Liverpool, Southampton, Coventry and Bradford City, so there is every opportunity to roll this out to other clubs," he said.
The Accident Group's deal with Leeds begins this weekend with Sunday's match against Aston Villa.
<img src="graemlins/lol.gif" border="0" alt="[Laugh Out Loud]" /> <img src="graemlins/lol.gif" border="0" alt="[Laugh Out Loud]" />
