360 Outsells PS3 in August

esmufc07

Brad
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Overall

"August industry sales remain strong and realized a 9% gain over last August, although the month posted the first single-digit percentage growth in 27 months"

"Despite smaller growth this month, the industry is up 32% year-to-date and remains on target to achieve annual revenues in the range of $22 to $24 billion"

"Across hardware, software and accessories, products for the Wii platform contributed 28% of total industry dollar sales for the month of August"

Hardware

"The PSP and PS3 systems achieved the greatest percentage gain of all now-gen systems. The sales acceleration of these systems, combined with the recent Xbox 360 price cuts should fuel future growth of this category"

Software

"Madden NFL '09 was the top-selling game of the month, and launched with 2.3 million units out of retail doors in it's first month, besting last year's '08 title by 2%. Year after year, the industry can count on the Madden release to bring folks into stores during the relatively lazy days of late summer"

"Year-to-date, Grand Theft Auto IV remains the top-selling game at 4.8 million units sold in the U.S. through August"

"Wii Play continues its remarkable track record, achieving a 44% attach rate to new Wii hardware sales for the month. It has remained a top-10 game each month since it's February 2007 introduction"

NDS 518K
Wii 453K
PSP 253K
XB360 195K
PS3 185K
PS2 144K
Click to expand...

I'm not too surprised by the low figures for 360 and PS3 this month. Both companies were releasing new hardware packages late August which probably meant sales in the earlier part of the month were lower than they would have been had they not announced new packages. It will be interesting to see September's results after MS announced (another) price-cut, and whether or not it can boost the sales the way they hope (I doubt it).

I do expect MS however to put their typical spin on things:p
 
Interesting! The two high-def consoles are now (give or take a digit) on an equal footing now sales wise. The game is afoot, and one of them is going to have to do something to define itself as the market leader. Maybe the XB360 price cut taking the basic model price below Wii might be that, we will see, and I'm sure than Sony is watching.
 
Indeed it is. Have PS3's got any price cut plans for the future to combat this?
 
They keep saying no, as they are aiming for profitability (or at least break even) on the hardware. It's not selling THAT badly considering its price, but now there is a price difference of $200 between the XB360 arcade (now less in price than Wii) and the 80GB PS3. With Christmas coming up and the economy in the way it is, people will be watching their pennies - PS3 will get slaughtered IMO at $399.
 
Fable 2 this month and Gears of War 2 next month, so we can expect a surge in 360 sells till the end of the year. Theres always LBP though which might put things back into perspective, but honestly Sony also need to follow up with a price cut.
 
Yep, but id rather Killzone be released in 2009, hopefully a more polished title instead of rushing it to compete with Gears. Besides I think it'll sell poorly if released with Gears 2.......a games drought is always the best time to sell a killer title imo, theres Xmas is well but theres way too many big hitters to compete with, especially Fifa.
 
WeasteDevil said:
Fable, Fallout, Mirrors Edge are not in the same class a Gears in terms of sales. Gears is the only one of those that everyone will probably buy.
Click to expand...

I wouldn't dismiss Fable II, the original sold over 3 million copies and I'm sure it'll sell close if not more this time round.

Same for Fallout 3 - despite the gazillion pissed off hardcore Fallout fans who claim that Bethesda have 'raped' the franchise, I'm sure it'll still fly off shelves. Besides its multi-platform so I don't think it'll affect the console race in any real significant way, despite the 360's exclusive content (which is also available on PC)
 
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