Another January - another transfer window closed. I’m gutted as hell we didn’t sign anything. The gaffer says No Value… ??? OK! I don’t understand how this club with all its supporters (the biggest fan base on the planet) can’t afford signing up players. There are enough people generating money to line up any player. And YES, I am including players like Messi in that equation. So, I’ve been looking into this issue of getting the most possible out of our fan base on match days!
What I am suggesting is that we should be looking at identification of 'value customers'. Knowing who's going to buy what and what this person might be interested in buying gives you an advantage in marketing and service. By allowing customers to earn points on buying products connected to our official partners will not only benefit the commercial value of their services and Our platform in negotiating for third party contract revenues, but also strengthening Our chances of selecting ‘the correct man for the seat’ by giving volume to the diagnosis instruments. The consumer then rapidly earn his way up in the season ticket order by each transaction made between him and certificated third party. The end product will then be a high performance fan (prefered value customer). In normal cases this kind of information comes with a huge price tag attached to it and results are not always as accurate as conventional methods.
I know exactly what you’re all thinking rights now. -He’s going to replace us with rich snobs willing to put up money on the table!
That’s one way of looking at it and I‘m sure the same thing was said the very first day a football club started to take a fee for viewing. But narrowing yourself down to that way of thinking you’re going to miss the big picture. It’s 2011 now - there are alternatives to watching the game. New technology offers each and one of us the possibility to bring the pitch into our own livingroom. I’m talking 3d-tv, Internet, podcasts. Endless ways of getting the same sort of experience without having to give up on any football. We have come a long way since getting a £3,99 ticket on match day to having to send in enquiries for £180 low cost tickets… It’s time for the next step.
Win Win Win
This is the modern way of working within sports today. Studies show that up to 50% of the success for club is won on the drawing board of economists. Without their necessary contribution to the game we would find ourselfs playing lower league football. They introduced the win-win-win concept which means giving each and one of the three rocks in the foundation (fan, club, partners) what they wish for. For us here on redcafe that would be success and new hot transfers. For the club it would mean more fans and better earnings. For the sponsors it would mean good results and high performance customers.
We need to move away from the traditional thinking of the typical fan. To further show how this idea was born and developed I give you a simple sketch from MsPaint which shows how this could be the future win-win-win situation.
Each colour represents one of the three parties included in my idea. Whenever there’s something to gain for any of those involved - a coloured square appears around the keyword. The lines indicates the consequences of the action being made. The complicity of the idea goes far beyond this simple sketch but gives enough support to prove my point. The ending line leading back to the “Fan” is in business dictionary called PBL (Power benefit line) and an outcome of increasing and maximizing earnings for at least two out of three parties.
Thoughts?
What I am suggesting is that we should be looking at identification of 'value customers'. Knowing who's going to buy what and what this person might be interested in buying gives you an advantage in marketing and service. By allowing customers to earn points on buying products connected to our official partners will not only benefit the commercial value of their services and Our platform in negotiating for third party contract revenues, but also strengthening Our chances of selecting ‘the correct man for the seat’ by giving volume to the diagnosis instruments. The consumer then rapidly earn his way up in the season ticket order by each transaction made between him and certificated third party. The end product will then be a high performance fan (prefered value customer). In normal cases this kind of information comes with a huge price tag attached to it and results are not always as accurate as conventional methods.
I know exactly what you’re all thinking rights now. -He’s going to replace us with rich snobs willing to put up money on the table!
That’s one way of looking at it and I‘m sure the same thing was said the very first day a football club started to take a fee for viewing. But narrowing yourself down to that way of thinking you’re going to miss the big picture. It’s 2011 now - there are alternatives to watching the game. New technology offers each and one of us the possibility to bring the pitch into our own livingroom. I’m talking 3d-tv, Internet, podcasts. Endless ways of getting the same sort of experience without having to give up on any football. We have come a long way since getting a £3,99 ticket on match day to having to send in enquiries for £180 low cost tickets… It’s time for the next step.
Win Win Win
This is the modern way of working within sports today. Studies show that up to 50% of the success for club is won on the drawing board of economists. Without their necessary contribution to the game we would find ourselfs playing lower league football. They introduced the win-win-win concept which means giving each and one of the three rocks in the foundation (fan, club, partners) what they wish for. For us here on redcafe that would be success and new hot transfers. For the club it would mean more fans and better earnings. For the sponsors it would mean good results and high performance customers.
We need to move away from the traditional thinking of the typical fan. To further show how this idea was born and developed I give you a simple sketch from MsPaint which shows how this could be the future win-win-win situation.
Each colour represents one of the three parties included in my idea. Whenever there’s something to gain for any of those involved - a coloured square appears around the keyword. The lines indicates the consequences of the action being made. The complicity of the idea goes far beyond this simple sketch but gives enough support to prove my point. The ending line leading back to the “Fan” is in business dictionary called PBL (Power benefit line) and an outcome of increasing and maximizing earnings for at least two out of three parties.
Thoughts?
, Now think about it; that does not make sense!.jpg)
