Doherty is 28 and scored 4g 3a last season. This is his last big long term contract. But he is the player he is, there is not significant development left there. £15m is a good deal but he's not worth £50m even before covid. Ben Chillwell being sold at £50m is very close to matching the price of AWB, at a similar age, this price is extremely comparable.
I think you're looking at a bit of confirmation bias here.
MUFC DOES pay somewhat a premium on transfers, but what have we bought that was out of price?
AWB? Young, proven talent. ~£50m, Sold to direct competitor under long term contract at the peak of footballs financial boom
Harry Maguire, - World record transfer, Sold to direct competitor under long term contract at the peak of footballs financial boom. England international Centerback.
Dan James, highly regarded talent. bought for reasonable fee
Bruno Fernandes, highly regarded international player at the start of his prime years, bought for a resonable fee
Negotiating for Jadon Sancho. One of football greatest talents, under long term contract in a club that does not need to sell with CL ambition.
Where are we getting fleeced here? None of these players were bought for a higher price than the market dictated. Leicester never had any incentive to sell Harry Maguire. Their only incentive was enough money.
There are a number of things that dictate player transfer values: Contract term, production, age, talent status, selling club financial status, buying club financial status, market player is bought in, players desire to leave the club. Football clubs are tradeable companies and ROI is absolutely a factor in determining how high they're willing to go.
I actually disagree that we're paying too much for players to the tune of "our negotiators are piss poor". The players we target are different than say, Tottenham.
Ed Woodward saying things in public about our financial muscles is unimportant, clubs don't see that and realize that we can ask for anything. Selling clubs actually do due dilligence, they already know how much money the club has to throw around, the club accounts are largely open to the public from the previous fiscal year. - Add that to the previous list and you have the ballpark figure you negotiate a transfer fee in.
I mean, I'm just a fan and even I have a pretty good idea what transfer fees we can operate with - Although my professional background certainly helps. Actual poweraccountants at say, Dortmund, aren't fooled by public press.
The club lack what Chelsea have, an owner that is willing to funnel money INTO the club, our owners take substantial share dividends, so we have to be more careful than a club like Chelsea or Manchester City that are supported by keen investors.
MUFC don't have bad negotiators, but why progress appear to draw out so much I honestly can't tell besides common stalling tactics and considerations.