Ultimately it's board and owners fault, coupled with the Premier League/FA for allowing such a takeover to occur in the first place.
The Disneyland of football has been devoid of any real control for so long and not learning from their mistakes it keeps making. The way the club has been run since SAF and Gill left has been nothing short of criminal, and yes the fact they were allowed to saddle us with so much debt in the meantime, any other club(company) would have folded by now, the incompetence is staggering. I think us fans should have sued the football authorities for ratifying such a takeover personally.
At the start of the season, there was so much optimism, with what we thought were world class signings in Varane & Sancho. Most of us got a little bit giddy over Ronaldo, and as fans who can blame us but its a deal they shouldn't have done. The RedCafe was almost unanimous in their opinion Varane & Sancho were real improvements, and with our young attacking talent especially Greenwood and with Cavani signing for another year, we dared to believe we might even come close this year to the title.
The season started off okay and Greenwood was firing, then the opportunity to sign Ronaldo came along, and feck the project (that actually looks like it could get us close, for the first time in 8 years), but as always, the commercial side of the business makes the decisions in this club, no one or thing else matters apart from money. I dont blame Ronaldo, I think he is incredible as an individual for his age, but the team can't play high pressing attacking football with him in the team, and the players are not suited to Rangnick's 4-2-2-2 - it's a mess again.
The players are falling out behind the scene's we are led to believe, and you can see why, so the harmony that Ole brought to the squad post-Jose looks to have gone, and we are back to square one. Ole's period in charge, should have lay the foundations for a more experienced manager/coach to come in and adopt world class tactics and motivation in a good group of players, in order for the football team to take the next step. The owners do not learn.
They have spent money, our money, but only after SAF left the club, knowing that if they didn't their asset would de-value without investment. Let's be frank though, the investment is not out of their own pockets is it!
The other two signings haven't yet improved us either, Varane looks good but is very injury prone and we have enough of those players over the years, and Sancho has all the great close control in the world, but the fecker can't run. I must admit I never really watched him, but for all his hype I thought we were signing a special player, I dont see it.
It feels like the club is run based on reaction from fan's and social media trending, it's hard to imagine now, but more than half of the club's social media activities, were banned before SAF left the building, ever asked yourself why? Ever heard of the saying, the blind leading the partially sighted, that's fan and media reaction leading the board who are leading us back to the promised land. It's turning into a joke of a club.
Get a work class manager, and coach set up in asap, weed out the players who dont want to achieve or be here, and build for the future. We cant win any title for the next 3-4 years without going through this process.
P.S. Stop putting players on ridiculous contracts, because you can't shift them, and they get too much too soon. You have to earn your way to be successful, there is no other way for us to be successful, that comes with basic principals - keep it as much about the club and the football, more than the money - you dumb fecks.