Not trying to start a flamewar. Just legitimately worried. Hear me out before you get all up in arms.
Our problem is club ownership. Not temporal thing that can be fixed in several years, not a bad manager, not bad squad, or any of that. We have club ownership that has proven to be absolutely hopeless and completely uninterested in us winning, as long as their wallets do well.
Case in point: we are still in Champions League, still in very tough fight for top 4 (next year's Champions League) which has direct impact on what footballers we can attract and maybe even which manager for rebuild, we are still in FA Cup. And our ownership refuses to buy a defensive midfielder to give us a fighting chance! They basically threw away the season when we still have a lot to fight for. Tells you a lot about who our club is owned by.
It is very realistic under the circumstances, under this ownership that we will see decades of decline and not winning anything worthwhile. Many long-time fans will obviously love this club for the rest of our lives, but what happens when we realize - this club has reached the point of having nothing to do with the club we've loved, other than the name? What happens when Glazers ruin everything to that point? Is there a breaking point when millions of supporters decide, Man United doesn't exist anymore and will move on?
United is not just some club. It is one of world's most decorated, important, biggest and important clubs. Can we really get adjusted to long-term becoming a club that can't even fight for high titles?
When does the club stop being itself? Is title and legal status enough even if everything else is lost?
Ok here is my take.
"United" is a brand. Its not a club any more, any links to a "club" died when Ferguson retired. Its well passed breaking point. "club" is just a figure of speech these days
The Glazers have ruined everything from a football perspective. But thats not their perspective so who cares right?
United is a business first and foremost these days. Fan are seen as customers. You can be guaranteed that us fans ( customers ) are categorised and the marketing is modelled to aim the right adds at the right people.
The last 9 years has proved the brand can survive even with a shit product and poor strategic product investment - viewed from a footballing perspective. Which is where our perspective lies.
Ask yourself if players are more valuable as commercial entities rather than purely fooball. How much does Pogba earn the business ? Ronaldo etc.
The fact is the business will thrive as there will always be new customers and once the marketing propaganda remains as bloody good as it is then the business survives & thrives. The MU crest is worth billions.
Will the current football get better ? possibly if things are managed right but if behind the scenes there is more of a focus on the commercial performance then it wont. It might not be that important to the board. As long as the money keeps coming in then why does it matter to owners. The customers keep coming. As much as I hate the modern iteration of what MU is - I still keep watching. I dont bother with the faff and I don't get taken in to the marketing speel but I have two kids now who are completely taken in to the romanticism of the history of the "club" and what it should mean. They want kits etc and I cant deny them that. so you see how it goes. This is my story and its repeated ad nauseum The customers keep coming. We will keep coming. The older ones are pining for the old days and the new ones are maybe of the belief that the old days are the way things are now.
The influx of billionaires into the PL to own clubs is horrific in its own right - however in a cruel twist they could be the catalyst that pushes the PL back to a sporting ethos - if all the clubs have billionaire owners then commercial performance wont matter will it? In theory anyway. Awful as that sounds.
so we make a choice - carry on or don't with being a fan.
For me fan means supporter
For the Glazers fan means customer
But applying critical thinking - would all of it matter to me if the team was winning? I think it would to me.