September NPD - PS3 sales up 134%

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Brad
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The month of September was a big month for Sony. The release of the new PlayStation 3 Slim drove sales past Nintendo and Microsoft’s consoles, outpacing its closest rival by some 30,000 units, according to data released today by the NPD Group. This marks the first time Sony’s console has outsold both its competitors in the U.S.

Sony pushed 491,800 PS3s in the month of September, outselling the Wii and the Xbox 360, which sold 462,800 and 352,600 respectively. PlayStation 3 sales were up by 134% from the previous month. In fact, all consoles saw decent sales increases in September.

“The industry managed a modest increase over September 2008, and generated the second bestselling September on record after 2007 when Halo 3 released and sold over 3 million copies that month,” said NPD’s Anita Frazier.

For the sixth straight month, the Nintendo DS outsold all consoles, but ultimately fell by 5% with 524,000 units sold. Compared to last September, the PS3 was the big winner as sales more than double compared to 2008. The month of September proved to offer a “modest increase” from previous years.

“All three console manufacturers enjoyed the impact of lower prices on unit sales as the PS3, Wii, and Xbox 360 realized an increase over August of 87%, 33%, and 31% respectively, on an average sales per week basis (keeping in mind September was a 5-week month compared to 4-weeks in August),” Frazier said.

* Nintendo DS - 524,200
* PlayStation 3 - 491,800
* Wii - 462,800
* Xbox 360 - 352,600
* PSP - 190,400
* PlayStation 2 - 146,000

Interesting, Wii sales have been on a steady decline for some time now, and I think with a cheaper PS3 and a strong software line-up PS3, it could well claw back on both the Wii and 360.
 
Sony's PS3 continued to outpace Microsoft's Xbox 360 in October hardware sales according to US NPD Group data, though Microsoft cleaned up in top 10 software sales, claiming five slots and 44 percent of units total. The Wii took top honors overall, but plummeted in year-over-year comparisons, falling from 803k units in October 2008 to 507k units last month.

In a surprise tumble, October video game retail software sales fell to $573m, an 18 percent decline from last year's record $698m. Wedbush Morgan analyst Michael Pachter had earlier this week forecast October console software sales would be $620 million, up 20 percent compared to last year’s $515 million.

NPD analyst Anita Frazier put a positive spin on the data, noting October was "the third best October on record, behind October 2007 and October 2008."

"Based on typical industry seasonality, the industry is on track to generate full-year revenues in the range of $20-$21B in the U.S.," she said, a range that would fall only slightly below last year's record sales of $21.3 billion.

On the other hand, she noted economic tracking indices suggest consumers don't feel so hot about their personal finances, which could result in decreased spending over the holidays.

While gamers preferred the Wii and PS3 over the Xbox 360 in hardware unit sales, Microsoft's console contributed most to overall industry numbers (hardware, software, peripherals), accounting for 27 percent of total for the month. The PS3 was a close second, with 26 percent, an 8 point improvement over last October.

Hardware

507k - Wii
458k - Nintendo DS
321k - PlayStation 3
250k - Xbox 360
175k - PSP
118k - PlayStation 2

Sony's PlayStation was the only system to realize a year-over-year sales increase, jumping 18 percent from 190k in October 2008 to 321k last month. The Xbox 360 and Wii decreased most, dropping 33 percent and 37 percent respectively.

"Hardware sales were down 17% in units for the month," said Frazier. "Compared to last month, which was a five-week month as compared to four weeks this month, Wii, PSP and NDS sales increased on an average sales per week basis, while the PS3 and Xbox 360 declined."

The Nintendo DS continues to sell strongly (it's approaching an all-time single-year US hardware sales record for the year) and Frazier says that while overall handheld unit sales are down, "dollar sales are up thanks to an increase in the average selling price of portable hardware generated by the higher price points of the new portable systems and bundles."

Year-to-date sales look worst for hardware, with unit sales off 10 points contrasted with the same period last year. Frazier notes that while the recent price cuts helped, they're not sustaining sales momentum, and that it'll be difficult to gauge the impact of those drops on holiday sales, as "those are always the two best months for the industry anyway, and we'd expect to see a sizeable lift in hardware unit sales as a result of seasonality."

Software

537k - Uncharted 2 / PlayStation 3
441k - Wii Fit Plus / Wii
418k - Borderlands / Xbox 360
314k - Wii Sports Resort / Wii
311k - NBA 2K10 / Xbox 360
271k - Halo 3 ODST / Xbox 360
213k - NBA 2K10 / PlayStation 3
175k - Forza Motorsport 3 / Xbox 360
169k - Kingdom Hearts 358/2 Days
156k - FIFA Soccer 10 / Xbox 360

PS3-exclusive Uncharted 2 (released on October 13) was tops in software sales with 537k units, though it failed to best last October's Xbox 360-exclusive bestseller, Fable 2, which managed 790k units despite a later launch date of October 21.

Software revenue was off 18 percent for the month, but only 11 points on a year-over-year unit basis, owing to an average retail price decline of 8 percent.

While Wii Fit Plus ranked second, the game actually debuted on October 4, making that 441k figure less impressive. Contrast with the original Wii Fit, which sold 487k units last October, having debuted six months earlier in May 2008. NPD's Frazier notes that "roughly half the sales [of Wii Fit Plus] were generated by the bundled SKU, which points to a lot of newcomers to the franchise." Estimated sales of the original were 22.5 million as of October 2009, which could mean prior version buffs have been waiting to pick it up (or gift it) during the holiday shopping season.

Though you rarely see games like NBA 2K10 covered in the sports-allergic games media, Visual Concepts' licensed basketball game was actually October's multi-platform bestseller, with 575k total units--a 60 percent sales increase over NBA 2K9's launch month sales.

If you follow music/dance game sales, you know 2009's been a tough year for the genre, with steady year-over-year declines. The genre's only generated $53 million in sales this year, year-to-date, compared with $137 million last year, according to NPD. This, despite high profile sequels like Guitar Hero 5 and key launches like The Beatles: Rock Band.

Despite the downturn, expect November sales to be strong. Modern Warfare 2, which launched last Tuesday, turned the biz upside down by shattering launch-period sales records across the entertainment industry. Ubisoft's Assassin's Creed 2 arrives for PS3 and Xbox 360 next Tuesday, along with Assassin's Creed: Bloodlines for the PSP, and New Super Mario Bros. Wii should be in stores this Sunday.

October NPD: Game Sales Stumble, PS3 Tops Xbox 360 - PC World
 
Interesting, Wii sales have been on a steady decline for some time now, and I think with a cheaper PS3 and a strong software line-up PS3, it could well claw back on both the Wii and 360.

I am guessing the BlueRay capability has more to do with the sales increases than gaming TBH. I know people that have added PS3 to their main TV setup purely to use the BlueRay with the added benefit it plays games as well.
 
That's certainly the reason my brother has one. He already had an Xbox, and he basically got the PS3 for the BluRay. Eventually he got around to getting a couple of games on it (Little Big Planet, Killzone 2), but I suspect a lot of people think like that. If I can afford it eventually, I might get one myself, even though I've got a PC for almost all of my gaming, and a 360 for the few that don't work as well there (FIFA, UFC, etc).
 
I am looking at BlueRay players now, and there is a good chance I will end up with a PS3. I don't have any real interest in gaming but my son might use it a little.