You’ll only begin to see it when our major deals are renegotiated. If you look at our Instagram following, it’s shot up, give it 2/3 years and then we’ll be at crazy levels. Then negotiating our deals will have an uplift. A sizeable one. Our deal with Tezos which took out the naming rights for the training ground and headline tour sponsorship that AON had, still lead to an uplift of 33%, that was only months into ronaldo’s time here. Give it 3 years and see.
Juventus’ president went on record and said he would re-sign Ronaldo all over again just for the impact he had on them commercially.
The man has more Instagram followers than Real, Barca, United, PSG, Juve, Milan, Inter, Chelsea, Liverpool, Arsenal and Tottenham put together. To think he won’t have an insane impact off the pitch is naive. We have done feck all on the pitch the past year yet we were the most engaged team on social media. That’s ronaldo right there. Imagine if we became half successful with him in the team?
That translates to a heck of a lot more money and money which can be reinvested to keep the team going.