I mean presumably everyone knows that the vast majority of top level athletes hand at least the majority of their social media over to other people. Because why wouldn't they? It's largely there to serve a purpose as part of their career and they're not going to be as effective at handling it as a social media team.
And presumably everyone understands the club has a social media team for a similar purpose? And that the club should be in communication with the players' representatives over what they do online? After all, we've players' "authentic" online utterances cause plenty of problems for clubs in the past. The club should be taking some responsibility in that regard.
And presumably someone like Neville isn't so braindead that he can't imagine why countering negative narratives about a player might be something that social media team would rightly and deliberately set out to do, particularly in a context where they constantly receive insane levels of abuse online.
So what does Neville actually want? For the players to spend more of their own time wading through the dreck of social media abuse just so they can have a more "authentic" but less actually effective online presence? Why the feck would they do that?