this is the mindset of every man utd customer and exactly why the glazers owning a business like United will always see them earn a fortune
the pseudo product is football and its utter utter shite but people like you and me keep buying it, all over the globe. We want to feel connected to the "club".
The board know this - they employ propaganda, sorry marketing staff, to manipulate your emotional and romantic notion of what the old football club used to be. The leverage nostalgia and history for the greatest profit margins for the modern business. Everyone is having a fecking fit about ole being sacked or not but it doesnt really matter to the board once the sponsorship and marketing global deals keep coming in. And they will.
its all about bottom line for the glazers and we keep swallowing the shit sambo we are being served- and will keep doing it, perpetually.
A football business at the upper echelon of historical context is a goldmine of a business - and always will be as long as the marketing executives are the best that money can buy.
So there you have it