I have spent a lot of time the last weeks trying to analyze how we would fare if we got bought by Qatar or by JR, and what the difference really would be.
We don’t know what either owner’s exact plan would be, but it’s not that hard to guess and fill in the blanks. I am assuming the Qatari’s would finance the club themselves and pay of the current debt, and that Ratcliffe would relieve the club of its current debt and take it from there. There have been some talks about how he won’t add “new debt” to the club, which could indicate that he would leave the old debt. But that is not how I interpret it, if anyone buys this club the entire debt of it falls due immediately. All loan agreements have so called Change of Control clauses. So either that debt is refinanced by the owner or by the club, it would be “new debt” if kept by the club.
My conclusions are the following:
(1) With both SJR and Qatar, our spending would basically not be limited by the new FFP regulation. Next summer, we can’t do what CFC did this season since we haven’t been in the CL. We couldn’t build a galacticos/PSG team, but I don’t think that would work in the PL anyway.
But — not assuming that we rush into build a new stadium this summer — we could spend 400m per summer a few transfer windows and then say 220m on average with both SJR and the Qataris. We have a really expensive squad as it is, and we could make it more expensive. In terms of total Squad Cost, I.e. amortization + wages, we could easily be top 3-4 with either owner.
But how is this possible if we are bought by SJR, everyone around has are state owned? It is very simple, we can today despite extreme mismanagement and low revenues from national and European competitions — still spend more or less as much as the other top clubs in the world. Why? We have an extremely large fan base and we generate a ton of revenue from home games.
LFC can spend a little bit more than us if they finish top 2 in the PL and CL. MCFC can do it if they cheat a ton. PSG is already under heavy scrutiny by UEFA and are cutting significant costs yearly. The Spanish giants are in trouble, Real barely break even despite winning the CL. Barca, let’s not even go there.
(2) But couldn’t we spend much more with Qatari ownership? Yes, but would we? I am 100% sure that with Qatari ownership, we would spend enough to get to the top. To become a true PL and CL challenger. Like to get to the stage Real, Barca and City have been the last handful of years. Bayern is also there.
But just like PSG and City, we wouldn’t spend just for the sake of spending.
PSG has the last three seasons spent — an average — of €100m per season, ie €60m in 2020, €90m in 2021 and €150m in 2022.
City has spend an average of €150m per year the last three years.
You can buy a pretty decent starting XI for 1.1bn, right? 100m per player. But if you spent 1.1bn one window, there wouldn’t be a point in doing it the next summer again, nor the summer after that, right?
How much “could” you spend on this team, if you do a reasonably good job at it, like I think we will under ETH? If you refrain from buying like a Mbappe for 250m, our success is not dependent on that we spend at least 500m per summer three years in a row. Right?
With Rashford, Antony, Bruno, Casemiro, Shaw, Martinez, Varane and Dalot we basically have 8 core players from at least the coming 3 years. Add in guys like Garnacho, Sancho and Malacia we got some depth in place. I would like to add Amad to that group too. That is 12 names. Let’s say we really invest in the squad and pay 100m per player to get elite options at all positions (except back-up goalie), over the coming 3 years, that would make it say 400m in 23’, 300m in 24’ and 200m in 2025’.
With Qatari ownership — would we spend 400m per summer 6-7 years in a row instead? Of course not.
(3) But how about building a new stadium and turn Carrington into a state of the art facility? With the Qataris, this wouldn’t impact our finances at all. They would finance the stadium internally, and we could probably spend up towards 500m per transfer window the coming 10 years if we/they wanted to. But would we? I very much doubt it. Right.
But how about SJR? I don’t think Ineos would finance a new stadium out of the pocket, it’s not how they do business.
The math is pretty simple. Say it takes 2bn. There is a ton of hullabaloo about it, and we raise say 200m up front by selling naming rights, sucking up to the city (we would of course create a ton of jobs etc, some subsidies would be coming our way), we might sell some leasing rights to business areas for up front payment. Stuff like that.
The other £1.8bn is somehow debt financed. The cost for paying off that debt over 15 years with today’s interest rates is about 175m per year.
Of those 175m, I would estimate that our revenue would increase with 75m per year. That is moderate compared to Tottenham, but their capacity increase was bigger and they host a lot of profitable events in London (NFL, concerts etc). That leaves 100m that still must be financed.
Could SJR/Ineos support the club to an extent that we still could be a top spending club in Europe despite 100m in charges per year for the stadium?
The simple answer is definitely — yes, no doubt. Our squad cost (amortization plus salary) has been among the highest in Europe despite debt costs, the Glazers taking out dividend — and — poor results on the field. Given that we keep doing well under ETH, long term stadium related debt wouldn’t hold us back.
The long answer is, without getting creative, we would have much less flexibility. Out spending could for example probably not be 450m one year even if we only intend to spend 200m the next. The first handful of years, we might — if nothing else is done — not even be able to spend much more than 200m per year (let’s say we spend 350m in the summer of 23’ and then start the building project within the coming 12 months). That is a little thin.
4. But it still doesn’t really bother me. Here is why. Let’s say Ineos buys Glazers shares at a £6bn enterprise value (EV) valuation. That means that the Glazers get paid (6bn - 0.6bn (debt)) * 69% (Glazers ownership share) = Ineos pays £3.7bn to the Glazers.
The Manchester United plc’s debt will immediately fall due when this transaction takes place. Ineos writes an interest free IOU to the club of 640m, and refinance the debt in its group. Manchester United plc then issues shares to Ineos worth 640m for which Ineos pays for by setting of its claim on the club. This results in Ineos ownership of the club going from 69% to 80% (if we assume the club would be valued at 5bn on the NYSE). SJR would surely not be afraid of taking in outside investments. With an ownership of 80%, he could let the club issue another 10% of shares, ie 560m worth of shares, to some US or Chinese minority investor. With that money — the transitional first 4-5 years after the building of the stadium has started, would be a walk in the park.
5. At the bottom line, what matters by far more than whether we are owned by SJR or the Qataris, is how the club is run. MCFC and Liverpool have had success because they have been managed extremely well. Barca and Real have also done a really good job, albeit they having much bigger margins given that they don’t face a top 4 issue.
PSG have built an insane squad, but they are still not winning the CL and they would never walk away with a PL title several years in a row. What is most important, is to spend right. Barca leads the development of the game, could just as well have been AC Milan if they had done an insanely good job like Barca did for a while with their golden generation.
In addition, tremendous gains can be made if you build up a Multi-club ownership group like City or academy like CFC. Chelsea have sold players for 200m the last two years. City is averaging big incomes from player sales per year too. We are talking 15-20% of all income per year.
This is what will make or break us. Spend 150m on Bellingham, to have him come in and struggle with the pressure and not be a top 10 player in the world, and we would struggle. If we sign him or someone else for 150m, and they come in and becomes a top 10 player in the world — we will do well. It’s as simple as that.