After seeing the news this morning about Anthony Martial's loan move to Seville, and being reminded of his gigantic weekly salary in the process, I began thinking about mistakes that an 'amateur' would make if they were put in-charge of running a top football club.
I'm not really referring to things like 'buying player X' or 'appointing manager Y' (although you can have those if it's part of a broader point), but I am more interested in mistakes that may SEEM like good ideas to an amateur...but actually a seasoned, savvy Director of Football or CEO would avoid.
I can think of a few examples, go-ahead and contribute your own
Huge Salaries to 'Hot Prospects'
On the face of it, seems like a good idea. Tie your top talent down to long-term contracts by offering them above market rate salaries. Secures your assets and helps the manager plan.
However, as we have seen, it could be argued that this leads to players losing that extra little bit of motivation they need to become a real top player. We have given Sancho £350K per week at 21, Rashford was on 200K per week at 21, and Martial was on £250K.
It also means that players become near-impossible to sell, if it doesn't work out. Martial is a regular in the French squad and in a World where Chris Wood is worth £25m, we should be looking at double that for a player of his undoubted ability. However, because we pay such ludicrous wages, we price-out any 'second-tier' clubs who would love to have a player like Martial (by 'second-tier' I mean those clubs just below the top clubs, not 2nd Division!)
For context, Mo Salah is currently on £220K and Sadio Mane is on £110K
Renewing Contracts to Secure Value of our 'Assets'
Again, seems logical. Footballers are worth money, and in theory, you don't want them leaving on a free. Therefore, it makes perfect sense to renew their contracts and protect them as a saleable asset, right? This is certainly how an accountant would think, if they were running the club (cough...Ed)
Well again, not really no, not if you have absolutely no interest in giving them any reasonable game-time and are paying them above market rate salaries (again). The trouble is, when you renew players like Jones and Lingard just so that you can potentially get a fee at some point in the future, all your really doing is hurting their career (and their market value in the process) and the likelihood is, you'll struggle to shift them if they're not playing regularly because no middle-tier club is going to pay £35m and £150K p/w in wages for a player who averages about 5 starts a season.
Far better to simply renew contracts on merit only. If a player doesn't deserve a new contract, well then that tells you they should be sold! Little bit of foresight and squad-planning would go a long way!
Signing Players Who Were Reluctant to Join
Surely if top players are available, you turn on the charm offensive and throw the kitchen sink at them to get them to OT?
Well...goes without saying really, and I am mainly referring to Angel di Maria here. If you're having to beg a player to sign, that should tell you everything you need to know.
Giving Moyes 8-Months
When Moyes was sacked, we sat 7th in the table and Champions League qualification was mathematically impossible. SAF had won the league with this team the year previous and Moyes looked clueless as to how to get a performance out of the side, surely he had to go?
Well, I am not here to debate whether Moyes was the right man, but what I am saying is that we certainly didn't give Moyes the support or the time he needed to have any chance of making a success of the job. Once we had decided that Moyes was the right man, the club should have been smart enough to realise that choppy waters were likely ahead and it was going to take some time to get things right, particularly since we saw a quick exodus of our (former) top players after SAF left. SAF himself recognised this, and made a point of warning us several times in his farewell speech. I think he knew full-well what was coming.
Of course, as fans, many of us decried the poor results and thought it quite right that Moyes was sacked, but with hindsight, what did we realistically expect? Whoever took the job should have been GUARANTEED 24-months minimum. I am sure that however it would have eventually worked out, we would be in a better position than we ended up in.
Rushing to give Solskjaer the Job Permanently
United had just beaten PSG in the Round of 16 and were on our best run of results post-SAF. The players seemed to be loving their football, the fans were in good spirits and ex-players proclaimed that United we're "back!". Surely they had to give Ole the job permanently?
In fairness, this one was touch-and-go, and I think many of us, myself included, would have made the same mistake. But did we really need to give Ole a long-term deal after that PSG game? He wasn't ever going to hold us to ransom or go and join another club, why didn't we just wait until the end of the season and evaluate then? Again, we might still have made the same decision, and I still believe we're better for having appointed Ole....but I understand many fans don't...so should we have just waited? We certainly had no reason to jump-in with both feet, but we kinda did!
Sacking LvG for Jose Mourinho
LvG hadn't pulled up any trees, had just one-year left on his contract and suddenly, one of the top managers in world football is available, surely it's a no-brainer?
Well, again, I'm not here to comment on whether LvG was a good United manager, or Jose Mourinho was a good United manager...but what I would say is that switching from one to the other in the manner that we did was crazy. As many have pointed out, their two styles could hardly be more polarised. LvG liked very technical footballers, players who could play in multiple position and who were comfortable in possession. Jose liked players with elite physical attributes who had no qualms about getting the ball forward as quickly as possible into a big CF and playing on the counter.
Whether you think we were right to sack LvG or not, the fact that we made this transition without giving any thought to the squad we had just assembled under his stewardship was VERY amateur in my opinion.
So....any more for any more?